Cutting Edge client Tastemade, Inc. is a Los Angeles-based video network that creates and distributes food and travel programming for online audiences. Since its founding in 2012, Tastemade has become one of the world’s largest producers of mobile video.
Cutting Edge analyzed Tastemade’s complex workflow requirements and developed a technology roadmap spanning file-based media acquisition, storage, asset management, editorial, and distribution.
According to Jacob Metiva, Head of Post Operations at Tastemade, “We face new and different challenges than most video programmers. Our business is growing very rapidly and our focus on 4K required some creative thinking. Cutting Edge’s Zeke Margolis helped us evaluate a variety of options — and ultimately developed a scalable solution for our unique needs.”
The solution Cutting Edge recommended and deployed enables Tastemade to reach more than 100 million people a month via Facebook, Instagram, Snapchat, AppleTV, Pinterest, and Roku.